Books: 1 | Review: 0 | Avg rating: 3.85
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John W. Mullins

3.82 of 5 Votes: 4
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Books by John W. Mullins
Getting to Plan B: Breaking Through to a Better Business Model (2009)
3.85 of 5 Votes: 4
review 1: Good book with lots of examples. You can 90% by reading the first couple chapters and skimming the rest.Notes:Your First Plan Probably Will Not WorkThe research on new products success and failure indicates that it takes fifty-eight new products ideas to deliver a single successf...
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