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O Reino Dos Rapazes : Uma Viagem Ao Coração Da Rede Social (2013)

by Katherine Losse(Favorite Author)

3.23 of 5 Votes: 4

languge

English

genre

Memoir & Autobiography

publisher

Presença

review 1: Useful research for getting a sense of prevailing attitudes inside Facebook. But Losse is obsessed with overly lofty half-assed philosophy, constantly asking simplistic rhetorical questions with too little regard for facts. (For instance, she recognizes the struggle between performative social sharing and true intimate sharing, but she ludicrously claims that intimacy never takes place on social networks.) She also writes needlessly circuitous sentences, something she surely learned to avoid when she imitated Mark Zuckerberg's efficient, spare style as his official online speechwriter.Final nitpick: she repeatedly uses "trolling" to mean "joking" or "being sarcastic," which is no big deal, but it gave me a twitch.
review 2: Overall, this was a quick read, and a... more fairly entertaining one. Definitely made me nostalgic for working at an early stage startup.I do have some gripes with the book. I felt like the author kind of has a chip on her shoulder because of her background in liberal arts and her entry through a less prestigious (customer support) job. I have some of the same things in my background, but since I work more on the tech side, I guess my perspectives are a little different.It's annoying that she can't quite seem to get some of the geek terminology she uses (especially "trolling", which she uses quite a bit in the book) quite right, not to mention the bit about running finger "from" Pine.My bigger gripe is that she seems to conflate Facebook's fratboy / bro culture (which I've heard about, and definitely believe exists) with some more general ideas, for example implying that people on the tech side don't ever think about the human side of what they do. Also, while I sympathize with her irritation with alpha geeks to a certain extent, I think she should keep in mind the way society treats boys who aren't traditionally masculine or don't fit in early in life, and keep this in mind.I also understand why she breaks the developers and tech folks into 3 groups for narrative reasons, and to make things fit along with her thesis a little more cleanly, but I have to imagine that, even in those early days, things were probably not quite so clear-cut. I have definitely seen the "upstairs / downstairs" divide between non-tech folks and engineering / tech folks at places I've worked, but (and this may be because of my own biases) I still think that there are good reasons (including some which she alludes to, such as the scalability problem for "human" parts of a business like customer service) tech companies are tech-heavy. Sometimes Getting Stuff Done is more important to a business's success than careful consideration and planning of all the human implications. less

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