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Wild Company: The Untold Story Of Banana Republic (2012)

by Mel Ziegler(Favorite Author)

3.95 of 5 Votes: 1

ISBN

1451683480 (ISBN13: 9781451683486)

languge

English

genre

Memoir & Autobiography

publisher

Simon & Schuster

review 1: The writing is highly influenced by Mel's background as a journalist, so the novel reads as easily as a news article with the magical quality of adventurous travel. Mel and Patricia play off each other's tales playfully and excitedly like a newlywed couple on their honeymoon, and as the reader I feel like a child listening to a bedtime story. They repeatedly remind us that monetizing your idea is not the goal but the means to the true dream: having the financial freedom to do what you love. It is clearly a story of two creative minds who learn about business through experience, rather than entrepreneurs who pave the way to success. It's an inspiring history of a company that was ahead of the curve in providing customers with a shopping experience that combines product, mar... moreketing and story into the ethos... something that has become second nature in our consumer lives in the new millennium. The portrayal of corporate characters is hilarious if not slightly immature, though it gives some entertaining insight into the stagnant mission of The Gap. Another reminder to listen to your intuition to guide decision. I look forward to reading The Republic of Tea.
review 2: A first-person account of the founding of Banana Republic. An interesting read about two people who took the last of their money from working the newspaper beat and started a fashion-forward surplus store. The Ziegler's outline the success of Banana Republic as a mix of hard work, fearlessness and luck. The only thing that bothered me was the decision to use two fonts to separate the two voices (both Mel and Patricia tell their stories, and the book flips between the two by using a break and change in font). The fonts just feel a little too incongruous and distracting. less

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