Showing results for "Chief Culture Officer: How To Create A Living, Breathing Corporation By Grant McCracken" in All Categories
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- By: Grant McCracken
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Unabridged
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Overall4 out of 5 stars 34
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Performance4 out of 5 stars 24
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Story4 out of 5 stars 24
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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5 out of 5 stars
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Brilliant overview for the layperson & the academi
- By ast3r on 06-02-12
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Release date: 12-16-09
- Language: English
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