LARRY SMITH is an adjunct associate professor of economics at the University of Waterloo and a recipient of the University of Waterloo’s Distinguished Teacher Award. During his longstanding tenure, Smith has taught and counselled more than 23,000 students on the subject of their careers, representing more than 10 percent of UW’s alumni. Smith has worked with more than 500 teams of student entrepreneurs, advising them as they have created companies of significant size and success across industries as broad-reaching as communications, software, robotics, entertainment, design and real estate. Smith is also president of Essential Economics Corporation, an economic consulting practice that serves a wide range of public and private clients. “Why You Will Fail to have a Great Career,” his TEDx Talk based on his experience counselling students, has been viewed by over six million people.

Rachel Fershleiser is SMITH's memoir editor and has written for the Village Voice, the New York Press, Print, and the National Post. Rachel lives in New York City.