This audiobook is narrated by a digital voice.

As you read this summary, you will see that the founding decisions of a young company define its entire future.

You will also discover that :

• a large part of a company's challenges are related to its team and its internal structure;
• the first decisions should not be taken lightly, because it is very difficult to go back on them afterwards;
• the choice of the actors to be involved and the role that will be reserved for them determine the resources that the company will have at its disposal;
• two main motivations influence decision-making: the search for control or profitability.

The creation of a company is an adventure with many unknowns. Numerous studies have been conducted to judge the most productive business strategies, but external factors are not the only agents of success or failure. A company is not just an offer, it is above all a team and a structure. Each of the first decisions, affecting employees, represents a turning point for a young start-up. They must therefore be well thought out and coherent.