Books by Vijay Govindarajan
language
English
review 1: As a business consultant, I read lots of books designed to help teams improve and this was a parable that would be useful for groups to read with their managers about change and innovation. A light read, somewhat entertaining but not as much fun as the Fred Factor or Built to S...
language
English
review 1: THE MAIN IDEAMuch of the focus over the last decade or so has focused on the supply-side of innovation. How do you come up with innovative ideas and concepts that you can take to the market. In this excellent book the authors focus instead on the problem of executing innovation. ...