All reviews for The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World (2011)
Reviews (see all)
Write review
Great overview of NPS and why you should do it in your business. Found it helpful
A single paper about a simple score stretch paper thin across close to 300 pages.
The Ultimate question helps to align a company across all functions.
READ OCT 2013Good overview of the NPS with lots of real examples.
Very easy and interesting read.