All reviews for Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever (2011)
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This books is not bad at all. It gives you lots of figures to spice up your writing.
Mentioned in an interesting article in the in-flight magazine on Southwest Airlines
Excellent resource for producing memorable writing. I'm rereading the book in 2013.
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