All reviews for Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation (2010)
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Great tool for analyzing how we persuade and to be intentional about the 7 triggers we use.
Very insightful. I learned a lot about fascination and a lot about myself.
Brilliant and poignant, with a wealth of, in your face reality check.
A must read for all marketers. Loved it.
Fantastic insights!