All reviews for Different: Escaping the Competitive Herd (2010)
Reviews (see all)
Write review
Read this a while ago. By a HBS marketing professor. Remember loving her perspective.
A good and insightful book. It gives me permission to be who I really am.
Different strategies to differentiate your product/service with examples.
Phenomenal book. Greatly influenced my thinking.
Fantastic! I can't recommend this book enough!