Books by Erin Kissane
language
English
series
review 1: Nice intro to Content Strategy, as seen from different angles (those of Marketing, User Experience, Editing, Curating, or Business Strategy). It doesn't really get into the details, but the global coverage provides a quite clear view of what it is all about. I specially liked the...
language
English
series
review 1: This overview of content strategy is a must for anyone about to tackle the job of writing for the web. I can see that, if web writing weren't your immediate objective, the writing might be a little dry. But it is an effective starting point for those who find themselves overwhelm...