All reviews for Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business (2010)
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Expected a lot more from this title but it didn't meet expectations...too much same old same old.
A good overview for those who write content, an especially good read for those first jumping in.
Good business reading about communications, but nothing new or earth shattering...
It's a useful read.