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Content Rules: How To Create Killer Blogs, Podcasts, Videos, EBooks, Webinars (and More) That Engage Customers And Ignite Your Business (2010)

by Ann Handley(Favorite Author)

3.86 of 5 Votes: 4

ISBN

0470648287 (ISBN13: 9780470648285)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: I cut my teeth in the print publishing world and am now navigating the constantly-changing world of the Digital Age. From its practical, "put-into-play right now" ideas to its real world examples, this book offers a common sense approach to marketing. The conversational tone makes this an entertaining yet accessible read. My brain is swirling with ways to reimagine existing content (versus simply recycling it), generate new content that bursts with personality and create a sustainable marketing strategy that incorporates many of the digital marketing tools now available. The chapter on B2B marketing is invaluable. I borrowed this book from the library, but will add it to my permanent collection.
review 2: Some decent advice here on the importance of planning an... mored repurposing communications materials, but it seems geared more for managers than content creators. The book does offer a good grounding on different communications vehicles and basic approaches to storytelling. But anyone doing this for their job will likely already be familiar with what they're sharing. The authors are a bit social media–utopian for my tastes, and they're also big on hype-y title and Buzzfeed-esque listicle strategies, which already feel more like empty promises than enticing content. Finally, while the writing style style is supposed to be cutesy and conversational, it felt more like filler copy wasting my time. (Guess I would have preferred a white paper, per their description.) less

Download links for: Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

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