All reviews for Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (2009)
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Read it for work. interesting-ish. not ground-shaking by any means, but interesting.
Easy, quick read with common-sense comments on why women are an economic force.
Oriented toward marketing/sales, but of interest also to the general reader.
Easy read. Would especially be helpful for men marketing to women.