Rate this book

Why She Buys: The New Strategy For Reaching The World's Most Powerful Consumers (2009)

by Bridget Brennan(Favorite Author)

3.96 of 5 Votes: 4

ISBN

0307450384 (ISBN13: 9780307450388)

languge

English

genre

Nonfiction

publisher

Crown Business

review 1: It is a must read for marketers targeting women,In this book, Bridget Brennan brilliantly reveals how many businesses may have overlooked the role of the female buyer in the customer economy, how she makes her purchasing decisions and why she influences other consumers' decisions. In her book Why She Buys, she shows how consumer decisions are influenced by gender; she makes the point that up to 80% of consumers are female and businesses should structure their marketing campaigns to focus on the needs of this influential consumer.This book exceeds the mundane arguments of gender culture and perceptions. It delves deeper into how the female buyer purchases and why she makes these decisions. Women and men have different ways of looking at the world and they shop differently t... moreoo. I like the point introduced here that businesses should be keen to understand the needs of the female consumer before marketing anything to her. The book is virtually what the female consumer wants to tell businesses but has not had the opportunity to.If you are looking to stand out from the crowd of thousands of products targeting women, this book can help you to greatly differentiate your product at the shelves. It is a must read for marketers, brand managers, advertisers, men and women.
review 2: I really liked this book. This is a MUST READ for any executive that is responsible for a budget, and using resources to reach this very powerful base - Women! Ignore them at your own peril. No matter your sector, business (small, medium, corporate, global or micro), politics, or community based organizations (profit or not), please read this book. One company (employer) I just completed a project with lost $200,000 in business and cost one of our partners $2,000,000 sales because key factors in this book were ignored. Please don't make this mistake. Read the book, savor the knowledge, then APPLY IT! IMMEDIATELY! less

Download links for: Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Advertising