All reviews for CA$HVERTISING: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone (2000)
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Fantastic book! I have to read this at least once every couple of month and apply it to my business.
excellent for startups. best for amateurs in advertising in print.
A must read for anyone in the Advertising/Marketing world.
Great insights and useful tidbits