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CA$HVERTISING: How To Use More Than 100 Secrets Of Ad-agency Psychology To Make Big Money Selling Anything To Anyone (2000)

by Drew Eric Whitman(Favorite Author)

4.48 of 5 Votes: 1

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review 1: My friend recommended me to read this book. Before I have seen this book, I fell in love with its cover already. I truly understand why people bought this book. It's because of the attractive cover and title that I was interested in. As I read, I really learned. I learned the Life Force 8 that really cover the behaviours of all people. I learn the psychology things that made me realize how people think and act in each situation. This book gives a lot of understandable examples and they are really useful in real situation. There are so many secrets I love in this book. I would recommend this book to anyone who is trying to sell their products, or who has to negotiate with their customers, or salesperson who need to make more sales. You will find a lot of strategies that you... more can use in your case.
review 2: I loath “100 tips to…” or “5 easy ways to…” style books. They’re typically rehashed studies of topics built up from internet material and rarely the source of new material. I still don’t know what drew me to this book, but something did and I’m glad I read it.Edgy, truthful and never at risk of pandering to the sensitivities of the reader – this book actually made a lot of harsh, honest sense. The title is a little misleading because the book doesn’t actually tell you how to make big money (now there’s a surprise??!!!), but for hard ass advertising mindset – this book is a great reference. less

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