All reviews for Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests (2010)
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A should-read book on marketing tools for the knowledge worker, manager, executive, or entrepreneur.
It's a good intro. More geared towards high-level executives (probably a 4-star for 'em).
Game changer for anyone marketing today, old marketing just doesn't work.
Dean Takahashi liked it...