Rate this book

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, And Contests (2010)

by Gabe Zichermann(Favorite Author)

3.56 of 5 Votes: 3

ISBN

0470562234 (ISBN13: 9780470562239)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: Probably this book will be useful to my grandmother. If you have a smartphone or a credit card and you use planes to travel, more likely you know everything the author tries to surprise you with. Probably this book will be useful to my grand mom. If you have a smartphone, use plains to travel or have a credit card, more likely you know everything the author tries to surprise you with. I was especially disappointed with the following phrase: “In fact, even though smart phones (such as the iPhone, BlackBerry and Android) and social networks like Facebook have rapidly become the dominant social memes of the moment...” I thought that nowadays everyone, especially a person writing about game-based marketing, knows that Android is an OS and Blackberry is a b... morerand.
review 2: I really enjoyed learning about the concepts of game based marketing and I'm going to go back through the book now and decide whether any of the ideas can be used in my small business (which may be especially challenging since much of my audience is not really into social media). I am also aware of the situations where I am being "gamed" myself. I am a participant in a few games and I never really thought about it that way. I don't see a bad side to this so I don't feel taken advantage of but it is interesting how gamification can motivate us. less

Download links for: Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Advertising