Books by Frank Luntz
language
English
review 1: Having nothing better to do, I got a hold of this marketing book. Pretty good. I highly recommend it for people interested in branding. Interesting marketing studies and good instincts on why they say what they do. Which translates into why we consume what we consume. The old tru...
language
English
review 1: I checked this out since Kent and I get a little anxious when we think about possibly starting his own business. I'm glad I did. It reads somewhat like a textbook would sometimes. Lists and lists of aspects, attributes, goals, etc. I couldn't possibly memorize it. In summary, no...