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What Americans Really Want...Really: The Truth About Our Hopes, Dreams, And Fears (2009)

by Frank Luntz(Favorite Author)

3.68 of 5 Votes: 1

ISBN

1401322816 (ISBN13: 9781401322816)

languge

English

genre

Nonfiction

publisher

Hachette Books

review 1: Having nothing better to do, I got a hold of this marketing book. Pretty good. I highly recommend it for people interested in branding. Interesting marketing studies and good instincts on why they say what they do. Which translates into why we consume what we consume. The old truth still holds that women make most purchasing decisions. I'm relieved to see that Dunkin Donuts is more likely to outlive Starbucks than the other way around simply because they get the American ethic of coffee. Interesting chapter on religion and why Americans look hyper religious to the rest of the world.
review 2: Listened to on audio CD. What an interesting and deeply engaging study on what Americans largely want. Luntz pulls no punches and presents empirical results to his extensi... moreve research for support. Oh, I sure wish people would listen to Luntz more (businesses, parents, children, teens, politicians, etc). I especially love his findings surrounding religious people, which turns out to be a damning rebuke to mainstream attempts to remove religion from as many areas as possible. Good stuff!I thoroughly recommend this book/audiobook!! less

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