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Wat Zou Google Doen ? (2000)

by Jeff Jarvis(Favorite Author)

3.77 of 5 Votes: 3

ISBN

9045800691 (ISBN13: 9789045800691)

languge

English

genre

History & Biography

review 1: "Y Google, ¿cómo lo haría?” es un motivador libro del escritor Jeff Jarvis en el que se pretende hacer reflexionar sobre las oportunidades de la nueva era digital, mediante la exposición del éxito de Google y de la aplicación de su filosofía. A través de la explicación de los principios clave, se pretende transmitir la importancia de la figura del consumidor, cediéndole todo el control, y buscando su participación mediante la aportación de ideas, así como la importancia del valor de las relaciones, los enlaces y los datos. Estos serían algunos de los principios clave que ayudarían a una empresa a afrontar las nuevas características de la actual era digital.Jeff Jarvis propone también una reformulación de algunas industrias, como sería el caso de los me... moredios de comunicación, la publicidad, el comercio, la industria automovilística, el sector de la banca, entre otras, a partir de la aplicación de las lecciones aprendidas del buscador. Estoy totalmente de acuerdo que una vez se han entendido los cambios fundamentales de la era de internet y las nuevas tecnologías, es el momento de formular las preguntas necesarias, pensar y reinventar, intentando aprovechar siempre nuevas oportunidades. Me parece muy interesante también el apartado dedicado a reflexionar sobre la apertura de la educación. Encuentro muy acertada la exposición realizada sobre los beneficios de la que sería la Universidad Google, una universidad perfectamente distribuida y conectada, en la que no habría barreras y los alumnos podrían escoger los profesores y cursos sin necesidad de limitarse al espacio. Incluso los profesores podrían escoger a sus alumnos, de tal manera que se aseguraría la obtención de la máxima eficiencia en el resultado. Después de la lectura de este libro, comentar que he conseguido conocer un poco más la realidad de Google y algunas de las claves que le han llevado al éxito actual. Considero que es un libro inspirador que proporciona una visión innovadora y ayuda a reflexionar sobre los retos actuales de la era digital, motivo por el que recomendaría sin duda su lectura.
review 2: I will use this book in my future entrepreneurial journalism course, and possibly social media as well - which is saying a lot, because I rarely add new required texts. If you read Jarvis' blog/follow him on Twitter etc. and are generally well-read when it comes to digital disruption, there isn't much new here - but it's still an excellent, clear summary of the way not just Google but social media and the web more generally are changing many industries, including journalism, media, and education. I think it will be particularly useful for introducing students to these concepts, much like Clay Shirky's "Here Comes Everybody."Some of his critics say Jarvis pushes his argument too far, is too wholeheartedly a Google fanboy - but to that I say...yeah, but so what? I think we need some of that in a world in which far too many people are exactly the opposite - STILL unwilling to see the change smacking them in the face. You don't have to agree with every word to believe that books like these and Shirky's serve a very useful purpose. We need our evangelists for the new age. The one part I struggle with is with the Googlification of education. I am all for disruption in education in principle, and I wholeheartedly agree that even if I wasn't, tough luck - it's coming. But my experience as an educator who works with a lot of non-elite, first generation college students is such that we have a long way to go to marshal the forces of the web and disruption to provide greater access to high quality education to all. Why? Because we can Googlfy education and learning more easily that we can Googlfy motivation and grit, and at the end of the day, no learning goes on without those two things. Maybe motivation and grit will flower in an era of greater abundance, but I worry. I like his point that most of our education system is still too highly focused on conformity and memorization; and that maybe that push for sameness that saturates the entire system is what turns kids off to learning - by the time I get them in college, maybe it is all but too late. I love this quote:"There is an abundance of talent and a limitless will to create, but they have been tamped down by an educational system that rewarded only a few against, and discouraged by a critical system that anointed a closed creative class." Yes. But. I teach classes in which there are never quizzes or tests (no memorization - who needs it in a Google age?) and creativity and innovation are encouraged, even demanded - we build things and make stuff. We play with new social media tools, make cool multimedia projects on topics entirely of their choice, and/or we build media startups. And I have some success with that - but frankly it is a relatively small handful of students who actively participate, even do the required work. You can bring them to the Googley classroom but you can't make all of them drink. less

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