Teaching is the new selling – has been for about ten years now.
But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching.
Today the bar has been raised and it’s no longer enough to teach, today you must educate and produce results. I believe you are going to see many more courses that include a consulting component and a focus on doing, beyond learning.
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