On-Site SEO Ranking Anaylsis



Have you ever wondered how to increase your SEO ranking?? Look no further! In this blog post, I’m going to show you the easiest and simplest way to increase a SEO ranking. I’ll be showing you how to increase an SEO ranking for my blog, the Passport Stamp. I learned how to do this for my class assignment, for Professor Pepe… you can actually check out his blog here!

There are a few key terms that you should use to target and achieve a high SEO ranking….

Relevance:     In order for people to receive valuable search results, the first thing a search engine must do, (Google) for example, would be to determine what websites are relevant for whatever someone is searching. For example, for my blog, you might type in, travel, passport, best way to travel on a budget, must go places- because my blog is all about that.


Traffic:      There are 3 types of traffic- Direct, Referral, and Search. Direct, is when an internet user types the full URL in the browser, Referral is when the user clicks on a link to another site, and search, is when the user clicks on a link to the site from search engine results page (Google in this case).

Professor Pepe referred us to use Google Keyword Planner to asses for the traffic and competition of my blog. Below is a screenshot of the results I got for my blog, via Google Keyword Planner

Competition:   A good way to estimate competition, is to just search for a keyword phrase and see the websites that will show up, whether the links are optimized perfectly for the keyword. The search phrases I used (listed above) have a very high competition. That had over a million results, which tells me that I need to be more specific in my searches when increasing my SEO ranking.

High Click Through Rates, can increase an SEO ranking. Search engines, such as Google, Yahoo, Bing, and others, keep very detailed data about the search behavior of the users. My blog can influence its click-through rate, through the….TITLE TAG, SNIPPET (the summary of the pages content that shows the underneath title), URL- the choice of URL.


If I want to improve the ranking of my  first blog post, I shall add it to all of the 6 areas Professor Pepe taught….. URL, Title Tags, Header Tags, Main Content, Alt Text, and Anchor text.

URL: Words in the URL receive heavy weighting in the search results of relevance. The target keyword phrase should be in the URL.

Title Tag: The title tag of the webpage is displayed at the top of the browser when landing on the page

Header Tags: The words inside a header take receive more weight in the relevance calculation, so the taret keyword phrase should be in the header 1 tag.

Main Content: A website wants to use its target keyword phrase several times n the main content of the page. It must be strategic about using it

Image Alt Text-File Name: An Alternative text is a label or tag that indicates the content of the image. Alt Text also communities information to web browsers for the visually impaired.

Anchor Text: A search engine uses the anchor text from external links as an objective, third party description of a webpage.




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