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Jony Ive. Il Genio Che Ha Dato Forma Ai Sogni (2013)

by Leander Kahney(Favorite Author)

3.82 of 5 Votes: 2

languge

English

genre

History & Biography

publisher

SPERLING & KUPFER

review 1: The book starts off pretty well with Ive's school education progressing through the college. The ID genius' journey has been documented through his years in London and his ultimate landing at Apple. The iPod, iPhone and iPad gets a few page chapters. The core product of the Apple - [Aluminium] iMac or MacBooks do not! Its lost somewhere in different chapters.This book left me wishing for so many things. It would have been more interesting if Kahney had incorporated some of the designs of Ive that he had created all these years. There're a few but they are not enough. Also, sometimes the storyline seems just fast forwarded. While reading, it seemed as if I missed something in between.Apple [as very well known] is a very secretive company. But when you're releasing a book on... more one of the most important person in this company, this is assumed that you will have credible references which are cited in the book. Not surprisingly, Kahney mentions in the few last pages that getting Apple employees to talk is almost impossible. And that some of the employees agreed to talk on terms of their name being kept off the record.Overall, this book was an interesting read but it left so many questions unanswered.
review 2: Narrated by: Simon VanceLength: 8 hrs and 45 mins Publisher's SummaryThe best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive.Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.But for someone who has changed the world as much as he has, little is widely known about Apple's senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft.In the first book to focus on Ive, Leander Kahney offers a rigorous and systematic examination of a remarkably creative career and provides insight into the principles underlying Ive's success.Having covered Apple as an editor since the 1990s and interviewed Ive on numerous occasions, Kahney offers a unique perspective on how this man designs killer products that attract fanatically loyal customers. less

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