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Behind The Cloud: The Untold Story Of How Salesforce.com Went From Idea To Billion-Dollar Company-And Revolutionized An Industry (2009)

by Marc Benioff(Favorite Author)
3.68 of 5 Votes: 1
0470521163 (ISBN13: 9780470521168)
review 1: An interesting, easy romp through the play-book of this pioneer software-as-a-service business and CRM behemoth. Benioff writes in an engaging and only slightly smug fashion, reeling off a numbered list of business lessons for us mortals.Most of it's fairly obvious stuff, but there's plenty of good points reinforced and a few twists. The emphasis on selling and market/brand development makes this a must-read for the Sales Team and aspiring web entrepreneurs alike.
review 2: Having started an enterprise software company during the same period of time this book covers, it brought back memories of going through to process and pointed out how the company I helped found could have been even more successful (had we done some of what Salesforce did).Definitely a good
... moresource of advice for anyone trying to start a cloud based service or even for those using cloud based services. less
Reviews (see all)
Have not finished ... Too worky.... Reading time too precious for worky... Work enough as it is
Great playbook from the guy that built the business.
I'm a nerd
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