Books by Martin Lindstrom
language
English
review 1: This book despite some unsubstantiated hype nevertheless made several interesting points. Naturally companies are going to use everything they can to get us hooked on their products and make us buy more of them. Who wouldn't? It's called free enterprise, it's the heart of capital...
language
English
review 1: Really interesting book.The writing is very clear and simple to understand.The book gives you basic concepts on general marketing and neuromarketing.Also, Martin describes some experiments which are very interesting, for example: why did tobacco companies improve their sales when...
language
English
review 1: Martin kind storm certainly knows his marketing principles and terminology, but outside of a few nuggets of interesting facts, this book does not deliver much. He comes across as narcissistic, repeats himself, over-explains his points, and never really divulges any hard facts. Co...