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Buyology: Truth And Lies About Why We Buy And The New Science Of Desire (2008)

by Martin Lindstrom(Favorite Author)

3.66 of 5 Votes: 4

ISBN

0385523882 (ISBN13: 9780385523882)

languge

English

genre

Nonfiction

publisher

Currency

review 1: Really interesting book.The writing is very clear and simple to understand.The book gives you basic concepts on general marketing and neuromarketing.Also, Martin describes some experiments which are very interesting, for example: why did tobacco companies improve their sales when 'tobacco kills' signs were designed and published?I am not going to spoil it for you, my recommendation is: try reading the book!
review 2: The book is interesting, but I can't avoid suspecting that the author's primary intention was self promotion. Even neuro-marketing, his main point, sounds like a service he's advertising. What is a pity, since I found the topic fascinating. Well, it is a good reading, nevertheless. Some ideas from the book:What sell is the controversy, not the sex ... moreon adsmirror neurons make us envy and buy stuffs.Good brands = religion, literally. less

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