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Designing For Behavior Change: Applying Psychology And Behavioral Economics (2013)

by Stephen Wendel(Favorite Author)

4.11 of 5 Votes: 3

ISBN

1449367623 (ISBN13: 9781449367626)

languge

English

genre

Middle Grade & Children's

publisher

O'Reilly Media

review 1: Designing for Behavior Change by Stephen WendelStephen Wendel has developed an excellent and specific, detailed plan for designing products that will help people change their lives for the better. He identifies the target behavior, the new behavior and what is needed to make that happen. What sets this book apart is that he also examines obstacles to behavior change and develops methods to work around those obstacles. He also determines where to place that product to trigger its use. We of course see these items everywhere around us, e.g. runners wearing devices to measure physiological performance and thereby providing immediate, reinforcing feedback. Many of us have different apps on our tablets/laptops to trigger relaxation, better organization, and other beha... moreviors. Wendel's plan is up-to-date or ahead of its time, personalized, and again, specific and detailed. Recommended for anyone looking for new ways to change their own or others' behavior. Wendel combines research knowledge with the latest technology for a whole product.I received free copy of this book from the publisher.
review 2: I loved this book. It's packed full of resources and takes you from start to finish through the process of designing a behaviour change based product or service.It's perfect to use as the blueprint for a project but even if you've ever thought you might want to design a product/service this book is a really fun exercise to get you thinking about just what it would look like and how you'd go about developing it. It may just be the inspiration you need to get your ideas out of your head and into reality. less

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