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The Startup Owner's Manual 10-Pack: The Step-By-Step Guide For Building A Great Company (2012)

by Steve Blank(Favorite Author)

4.19 of 5 Votes: 3

ISBN

0984999396 (ISBN13: 9780984999392)

languge

English

genre

Humor

publisher

K & S Ranch

review 1: Great companion to The Lean Startup and Business Model Generation. I found it to be more useful in B2B application than in B2C. The edition of the book I have, First Ed/5th printing, has both B2B and B2C content and the way to two are presented in succession within a single chapter does not make for the best read. But the author states early in the book that it is not meant to be read straight through, rather used as a reference - thus the name.In any event, it's a great book on the subject - presented in a much more detailed, hands-on manner than The Lean Startup. This makes it less useful as a read-through intro/overview to the subject, but perhaps more useful as a guide once you are starting to practice Lean techniques.
review 2: Blank, Steven Gary, and ... moreBob Dorf (2012), The Startup Owner’s Manual: The Step-by-Step-Guide for Building a Great Company, K and S Ranch, Inc. K&S Publishing Division. This is a brilliant book about a new approach for entrepreneurs to build lasting companies. It includes a four-stage model Steve Blank made famous called customer development, which complements the traditional product development model. Customer Development is comprised of four processes: 1. Customer Discovery: Who will buy my breakthrough innovation, and what do they need? 2. Customer Validation: Will our product satisfy that need better than all others? What assumptions am I making about my business model? Let’s get out of the building and test them! 3. Customer Creation: Who is buying the innovation and how do we create a scalable model to attract paying customers? 4. Company Building: How do we grow our company as we continue to innovate with new product ideas and iterate with our customers? The book is comprehensive (over 500 pages), but every page is worth reading. less

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