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Age Of Persuasion: How Marketing Ate Our Culture (2009)

by Terry O'Reilly(Favorite Author)

3.8 of 5 Votes: 1

ISBN

1282748041 (ISBN13: 9781282748040)

languge

English

genre

History & Biography

publisher

Counterpoint LLC

review 1: When companies advertise they are informing people about products while causing a stir in their psyche. In "The Age of Persuasion" Terry O'Reilly explains how certain advertising and marketing trends create, inspire, and cause panic people's lives.Based off the Canadian Broadcasting Company (CBC) radio show, "The Age of Persuasion" surprises a reader by explaining how products like Aunt Jemima pancakes and Kellogg's Corn Flakes were introduced to mass audiences in the late 1890's. It also shows how advertising or marketing spreads panic through radio by announcing an alien invasion (You should know what that is. If not, there was a movie about it starring Tom Cruise.).For anyone interesting in marketing, advertising, just wanting to hone up on one or both skills, or dev... moreeloping a new product, "The Age of Persuasion" serves as a tool to make you "Think different" or to "Just Do It!"
review 2: Smart, broad, smoothly written book about not only the history of marketing, but the issues and ethics surrounding it. The book provides great examples of innovative marketing campaigns and explains them to the reader in an insightful manner, while letting those anecdotes come to reflect larger ideas. The content is mostly for people who are just getting into thinking about marketing, though for pros this might function as a nice shorthand. One of the best things the authors do is that they really come across as having a lot of heart, and that's a rare thing with marketing books. This doesn't want to just give you anecdotes or tell you stories, but it invites you to think more deeply about marketing and its function in culture, and it also empowers consumers and receivers of marketing messages. Again, there's a lot of heart here, and it makes a load of difference in the way that the book is written and in the insights that it offers. The book never tries to pull one over on us, precisely because that's what we've come to think of marketing, but rather equips us with ideas and perspectives that allow us to better understand how marketing works, and thus how the world around us works. less

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