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Brand Atlas: Branding Intelligence Made Visible (2011)

by Alina Wheeler(Favorite Author)

4.06 of 5 Votes: 3

ISBN

0470433426 (ISBN13: 9780470433423)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: Designing Brand Identity by Alina Wheeler is a great reference for designers, decision makers, or anyone working in a team to create a new brand, rebrand an existing company, or just looking for some inspiration. A great amount of thought and preparation has gone into this guide. It details the steps necessary to craft a strong brand identity and gives a wealth of insight from industry experts. I loved the expert quotes! Designing Brand Identity talks a bit about the various forms a brand can take and the process for the development of each.This was a good refresher full of valuable information. I love a beautiful logo, just as much as the next gal, and enjoyed seeing a diversity of brand interpretations from around the world. The best practices at the back were well worth... more a look. It proves that successful branding is all about consistency of message and style.
review 2: This isn't a bad book as far as reference books go but as a designer looking for a good read that would take you from a branding novice to a branding guru (granted for any book that might be asking a little much) then this book falls short of the mark. As a reference book this has everything you need in order to create some strong branding. It has some well detailed points, a nice process to follow and some great examples of people who have done it before. It is best used however, in conjunction with your own work and constantly looking back to it as you move forward with your project. If you are looking for something you can read and learn from so that you get a better all round education about branding and can do this without having to refer to the book then this book doesn't quite do what you might want. Whilst it will certainly give you the information you need if you were a robot reading the book or have an eidetic memory, it is not formatted in such a way that you can read through it from beginning to end and absorb the information as a learning experience. Overall though it isn't a bad book. I don't disagree with any part of it and it will come in helpful (maybe) one day when I might be creating a brand from scratch. Who knows? To be honest I can't recommend buying this book as most of the information you can find in this book is freely available from a great deal of blogs online. However, I can recommend checking a copy out of you library (if your library actually has one), if you ever find yourself in a position to be working on branding and need a good reference book. less

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