Rate this book

Análitica Web 2.0 (2009)

by Avinash Kaushik(Favorite Author)

4.17 of 5 Votes: 5

ISBN

8498750903 (ISBN13: 9788498750904)

languge

English

genre

Nonfiction

publisher

Grupo Planeta

review 1: Best Book on Web Analytics.. The most comprehensive and the most cited book on Web Analytics. I found this book to be a good companion for my Master Certification in Web Analytics at Market Motive with Avinash Kaushik. This book has everything that is there in his blog Occam's Razor but the book is more organized and structured for anyone new to Web Analytics to get a feel of the responsibility involved. What is not covered in the book is Avinash's framework on measuring the performance of your analytics efforts on a website. You would learn about this framework and get the most out of this book when you attend his online course on web analytic at Market Motive.
review 2: Whether you're new to web analytics or you've been in the industry for some time but are l... moreooking to expand your horizons, you can't go wrong with this book. This book starts by educating people on how the old ways of assessing success on the web are inadequate and dives right in to how you can quickly obtain actionable insights with some web analysis. Later on, it touches on emerging concepts form which even some seasoned analysts will benefit, such as assessing your competition, attributing success to multi-touch campaigns, and accessing your social media success by tying it to more than just for number of followers. less

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