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And Then There's This: How Stories Live And Die In Viral Culture (2009)

by Bill Wasik(Favorite Author)
3.29 of 5 Votes: 1
ISBN
0670020842 (ISBN13: 9780670020843)
languge
English
genre
publisher
Viking Adult
review 1: This is a weird book that is difficult to categorize. Not many of tried to do much thinking on how a new generation (the public) generates and consume media narratives and this is the first book to do a good job advancing the science. It is also one of the few books on the internet that I thought was both forward-thinking and intellectually honest. I'd like to think I am in front of this field a bit and seen some things that only a small group has thus far. Trust me, it's not all sunshine and kittens and I don't think many people have bothered to consider the consequences of what Jeff Jarvis calls "process journalism."There is a blurb on the back that says the book has a timeless quality to it and whoever said it is totally right. It could be The Image for my generation. T... morehe notion of process journalism, which I think is a stupid rationalization for lazy reporting - a way for blogs to abdicate responsibility for their actions - the way that we consume the stories we created ourselves like some oblivious ouroboros; all these things are discussed thoughtfully by someone with actual experience in the matter. In fact, I think it's the first time someone who knew what they were talking about has attempted to do so. It's short, definitely worth reading. A peerless book thus far.Bill Wasik digs himself well out of the whole he created by starting flash mobs a few years ago. He should be rewarded for this thoughtful, unique and important book.
review 2: I can't stand giving up on books, but sometimes it doesn't feel like a struggle. I read a review of this somewhere that suggested maybe the problem with the book is the subject matter (elusive, fast moving, insubstantial) not the book itself. In any case, I had to mark this "read" to get it off my "to read" or "currently reading" list but have marked it "given up," also. Meh. It felt too much like a waste of time. There's probably irony in here somewhere but I'm not sure where to find it. less
Reviews (see all)
pinky
Really entertaining Gladwell-esque study of how cultural events go viral.
creckerd
this worked better as magazine articles
savvyr14
Nicely written, and really interesting.
sharon
Fascinating!
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