Books: 4 | Review: 0 | Avg rating: 3.37
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Dan Zarrella

3.49 of 5 Votes: 1
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Books by Dan Zarrella
Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas (2000)
3.58 of 5 Votes: 1
review 1: Zarrella's Hierarchy of Contagiousness is a great book for any entrepreneur/small business owner to read as it offers great insights into using social media to reach consumers. Believe it or not, there is a science to using Facebook, Twitter, LinkedIn, FourSquare, etc, and Dan Z...
Das Social Media Marketing Buch (2009)
3.34 of 5 Votes: 4
review 1: The introductions to all these social networking sites were extremely basic. Since this books is meant to be more than an introduction to social media, I was rather disappointed. How to engage social media for the purposes of marketing wasn't even the main focus of the book. It c...
Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies (2013)
3.6 of 5 Votes: 3
review 1: This book is a must-read for any business owner, entrepreneur, or marketer. It's filled with data and cold hard facts about what works in social media marketing and inbound marketing. It's not just personal anecdotes or what Zarella has seen work. It's data and analysis based on ...
The Facebook Marketing Book (2011)
2.97 of 5 Votes: 2
review 1: Other than some statements about privacy at the beginning I didn't agree with, this was a well-written concise read. The chapter on analysis of Facebook postings is super interesting i.e. the most posted words on Facebook, the words that have the most negative effect (writing abo...
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