Books by Dan Zarrella
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English
review 1: Zarrella's Hierarchy of Contagiousness is a great book for any entrepreneur/small business owner to read as it offers great insights into using social media to reach consumers. Believe it or not, there is a science to using Facebook, Twitter, LinkedIn, FourSquare, etc, and Dan Z...
language
English
review 1: The introductions to all these social networking sites were extremely basic. Since this books is meant to be more than an introduction to social media, I was rather disappointed. How to engage social media for the purposes of marketing wasn't even the main focus of the book. It c...
language
English
review 1: This book is a must-read for any business owner, entrepreneur, or marketer. It's filled with data and cold hard facts about what works in social media marketing and inbound marketing. It's not just personal anecdotes or what Zarella has seen work. It's data and analysis based on ...
language
English
review 1: Other than some statements about privacy at the beginning I didn't agree with, this was a well-written concise read. The chapter on analysis of Facebook postings is super interesting i.e. the most posted words on Facebook, the words that have the most negative effect (writing abo...