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Science Of Marketing: When To Tweet, What To Post, How To Blog, And Other Proven Strategies (2013)

by Dan Zarrella(Favorite Author)

3.6 of 5 Votes: 3

ISBN

1299475965 (ISBN13: 9781299475960)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: This book is a must-read for any business owner, entrepreneur, or marketer. It's filled with data and cold hard facts about what works in social media marketing and inbound marketing. It's not just personal anecdotes or what Zarella has seen work. It's data and analysis based on studying thousands of tweets, posts, emails etc. No more marketing that's based on gut feelings and misinformation. Read this book and market right and market well.
review 2: I was really excited when I read the description of this book--I'm always trying to get the edge when it comes to social media and the fact that Dan's recommendations are backed by scientific research was really appealing (yes, I can be a data nerd).However, I found this book to be not as useful as I was expecting.... more The book felt very "braggy" to me without having much substance. I might have gotten one or two things I can experiment with from the book but that's about it. Don't waste your time. less

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