Rate this book

Zarrella's Hierarchy Of Contagiousness: The Science, Design, And Engineering Of Contagious Ideas (2000)

by Dan Zarrella(Favorite Author)

3.58 of 5 Votes: 1

languge

English

genre

review 1: Zarrella's Hierarchy of Contagiousness is a great book for any entrepreneur/small business owner to read as it offers great insights into using social media to reach consumers. Believe it or not, there is a science to using Facebook, Twitter, LinkedIn, FourSquare, etc, and Dan Zarrella offers his expert opinion on these matters. Whether you like it or not, social media is very important in today's business world. Therefore, entrepreneurs and business people need to read this book to learn the best ways to utilize the various social media vehicles to get a better response from existing and potential customers. The good thing about this book is that you don't have to be a business person to benefit from its missives. Anyone could benefit from knowing the best time to pos... moret a status update on Facebook or when to recommend a newspaper article for your followers to read. Dan Zarrella uses empirical evidence to make his points which only make this very quick read better. I believe I finished this book within an hour, so if you have some time I definitely recommend reading this book.
review 2: A great attempt at trying to understand the science behind what makes social media viral. This book contrasts the difference between science vs magic when it comes to predicting the effect of social media.Heavily favoring the scientific approach, I think the author is right in pointing out the "snake-oil salespeople [whose] success in using social media isn't something repeatable." And I totally agree that most of the time for those who propagate these ideas "It's not the outcome of a process; it's superstition, guessing, and praying."When talking about how to create effective social media the author compares that process to the search for the causes of, and cures for diseases--basically advances in medicine. This part rang true to me.At times the author went too far disparaging the "magic" advice circulating around the Internet even when that advice proved right--like the section on being positive.Even after reading it, as valuable as all the scientific data provided is, I still think the practical advice to be yourself and make friends instead of networking is applicable when establishing a social media presence.This book is a short, easy read, well worth the time. I wanted to give it 4 stars but left it at 3 because despite all the science I ended the book still wondering exactly what I should do next to enhance my social media presence. There are definitely plenty of tools presented here to get me started, but I need to do more evaluation in order to generate concrete takeaways. less

Download links for: Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Advertising