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The Facebook Marketing Book (2011)

by Dan Zarrella(Favorite Author)
2.97 of 5 Votes: 2
1449388485 (ISBN13: 9781449388485)
O'Reilly Media
review 1: Other than some statements about privacy at the beginning I didn't agree with, this was a well-written concise read. The chapter on analysis of Facebook postings is super interesting i.e. the most posted words on Facebook, the words that have the most negative effect (writing about Twitter on Facebook is very detrimental, interesting enough). I also liked the chapters about how to organize your page as far as layout and content; gave me some great ideas for the Facebook page I work for.
review 2: The Facebook Marketing Book is an invaluable tool for the social media driven workplace. O'Reilly's latest marketing guide to the popular website is full of insightful ideas for marketers, salespeople, and managers to maximize the potential of Facebook's ubiquitous onl
... moreine presence. Dan Zarrella and Alison Zarrella clearly illustrate the basics of the website's functionality and goals in the first few chapters. The latter half of the book gives more advanced direction and suggestions for page owners to increase page views and likes, engage customers, and leverage feedback.Illustrations and graphs of facebook user data are throughout the book to give perspective of the popularity of the Facebook platform since it's inception.Brands, services, famous people, organizations and other public facing entities are encouraged to set up a Facebook Page, separate from personal profiles. You are encouraged to take advantage of the various customization features available, as well as to add relevant applications to your page. Some valuable and not so obvious suggestions regarding vanity URLs and profile completion are suggested for both beginning and advanced administrators.Facebook groups are addressed in Chapter 4. Groups differ from pages in the way the interact with members versus fans. Honestly, after marketing with Facebook for a few years now, Dan and Alison do the best job of differentiating these types of web pages and the pros and cons of each.Facebook event invites are polluting inboxes daily, and for good reason! As someone who hosts a variety of events any given year, Chapter 5's tips on promoting an event or sale on Facebook are wonderful. Don't forget to invite your friends and share events on your own personal wall!More experienced marketers will benefit largely from the concluding chapters of the book regarding strategy, effective timing and keywords, and engagement with customers by sharing. Breaking down these key concepts are critical to running an effective marketing campaign but are also quite fun once you can drill down to this level of detail. Advertising and metrics on who is viewing your page are covered in Chapters 11 and 12. Make use of this data or at least be aware of the data to continue to enlighten your fans and customers as Facebook is becoming a prevalent website for most computer users worldwide.This book was an easy to digest and clear guide to marketing via Facebook. This is something that O'Reilly does very well, and I look forward to reading more books from Dan and Alison Zarella.Full Disclosure: I received the eBook downloads for review purposes. less
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very basic, read Mashable every day and get so much more.
Pretty basic info that many people already know.
Comprehensive, but dull and way too basic.
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