Rate this book

Das Social Media Marketing Buch (2009)

by Dan Zarrella(Favorite Author)

3.34 of 5 Votes: 4

ISBN

3897216574 (ISBN13: 9783897216570)

languge

English

genre

Nonfiction

publisher

O'Reilly

review 1: The introductions to all these social networking sites were extremely basic. Since this books is meant to be more than an introduction to social media, I was rather disappointed. How to engage social media for the purposes of marketing wasn't even the main focus of the book. It came across more as an afterthought. Doesn't help that this book is almost 5 years old.Those who engage in social media even for private purposes will hardly learn anything new through this book. Engaging with social media will teach a lot more about the ins and outs of it than this book does. Due to the limited marketing spin involved, there's little extra value as well.Personally, I think this book is only useful for those who don't engage with social media at all. Even then, it's probably more he... morelpful to look for a book that has been published more recently. After all, most tech books are already outdated the moment they hit the shelves.
review 2: Anyone in business today has been told that their business needs to be on social media. The problem is should a business be involved in social media marketing, but how does one get into this. Blogs, Twitter, Facebook, LinkedIn, You Tube Digg and Second Life are things that a manager may have heard of, but how to do get involved, without shooting your business in the foot or falling on your face, is something that can be very daunting to someone ready to start dabbling. There are books galore out there how to effectively leverage activity based upon various case studies, but to appreciate these one must have some kind of background in the media to begin with. But first questions such as "What is a Social News and Bookmarking site like Digg or Reddit?" need to be answered. This is where Zarrella's book is valuable. Each chapter is laid out with simple and practical explanation, information and suggestions on the right hand page and screen shots and graphics illustrating this information on the left hand page. The approach puts practical information right in front of you both as an explanation as well as what you would see on the Web. The information provided is concise, free of jargon and with practical suggestions, and more importantly warnings, regarding how and how not to engage in using these social less

Download links for: Das Social Media Marketing Buch

Advertising