Books by David Meerman Scott
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English
review 1: Intriguojantis pavadinimas, panaudojant pačioje knygoje pateikiamus patarimus. Perskaičius jį, natūraliai kyla klausimai - "O tai kokios jos? kokios buvo senosios taisyklės?". Ir nejučiomis pasiimi knygą į rankas, pradedi skaityti, skaitai skaitai, gauni Daugybe naudingos informa...
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review 1: Loy Machedo’s Book Review: The New Rules of PR and Marketing by David Meerman ScottThere are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of the...
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review 1: Disclosure: this book was required reading for a class I was taking. Having said that, I may have picked this one up on my own at some point. Scott does a good job of keeping things relevant in an industry that seems to completely change every six months. A lot of these ideas ...
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review 1: This book is easily digestible and is great for someone looking for a social media pep talk. I do think, however, that he oversimplifies the issues and takes the 'anyone can and should be doing this' argument too far. I also disagree with his argument that musicians would have ...
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review 1: Clearly, undoubtedly the best marketing and social media book I've ever read. When I saw the price tag of Real-TIme Marketing and PR, I wasn't entirely sure whether I should get it or not but now, I can honestly tell you-it's worth every single cent. I might not be applying this ...
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English
review 1: A surprisingly strong book, filled with insights on contemporary PR. I say surprisingly because typically these small e-book things are quite worthless, repackaging one idea over and over, yet this book supports its central thesis with numerous examples and really triggered my cr...