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Naujosios Rinkodaros Ir Viešųjų Ryšių Taisyklės (2008)

by David Meerman Scott(Favorite Author)

3.89 of 5 Votes: 4

languge

English

genre

Nonfiction

publisher

Verslo žinios

review 1: Disclosure: this book was required reading for a class I was taking. Having said that, I may have picked this one up on my own at some point. Scott does a good job of keeping things relevant in an industry that seems to completely change every six months. A lot of these ideas are pretty obvious if you've worked in marketing for the past few years, but it helps to see them outlined and explained. Perhaps some of the impact was lost on me as I was being barraged by so many similar materials through classes taken over the past 2 years. But Scott knows his stuff and this needs to be required reading for any modern marketing student (as it was for me!). Eager to see what gets added in his next version.
review 2: It seems David Meerman Scott has only one "new" ... morerule repeated over and over: Embrace social media, don't be afraid of social media, it's your friend not your enemy, what do you have against social media? Since I'm more interested in how, now that we've all fully embraced social media, we measure and maximize all marketing strategies since social media has come on the scene and everything seems fragmented and messy, this book wasn't helpful at all. (And the braggadocio is kinda off-putting, dude.) I skimmed most things, read a couple of chapters, then sent it back to the library. less

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