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Real-Time Marketing & PR: How To Instantly Engage Your Market, Connect With Customers, And Create Products That Grow Your Business Now (2010)

by David Meerman Scott(Favorite Author)

3.73 of 5 Votes: 1

ISBN

0470645954 (ISBN13: 9780470645956)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: Clearly, undoubtedly the best marketing and social media book I've ever read. When I saw the price tag of Real-TIme Marketing and PR, I wasn't entirely sure whether I should get it or not but now, I can honestly tell you-it's worth every single cent. I might not be applying this knowledge now-as I'm still a student(in Marketing and Communications), I am sure I could make use of these tips in the future. David Meerman Scott and Seth Godin are both geniuses in this line! When you flipped over the pages, you might find graphs. Don't be terrified! This book is not the typical, boring marketing book you see. In this case, David Meerman Scott shares his viewpoints in such intriguing and humorous way that it engages me and get me finished in less than one week. No matter how larg... moree or small your company is, this book suits all of you CEO's, Chief Marketing Officers, sales and marketing team.
review 2: David Meerman Scott's first book, The New Rules of Marketing and PR, has become the classic in the field of social media. Now David has followed up that and his second book, the World-Wide Rave, with a third, Real-Time Marketing & PR, about how companies need to silence the lawyers, fire the MBAs, and start reacting more quickly to opportunities and threats as they present themselves in real time. David is one of the few social media gurus who really gets it, that it's not about the social media itself but what you can do with it. If you are involved in social media in any way, you need to read this book. less

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