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Nové Pravidlá Marketingu A PR (2010)

by David Meerman Scott(Favorite Author)

3.89 of 5 Votes: 1

languge

English

genre

Nonfiction

publisher

Easton Group, Bratislava

review 1: Loy Machedo’s Book Review: The New Rules of PR and Marketing by David Meerman ScottThere are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of their dreams and how they can help you live yours and about some never before shared new Secret Secrets which they will finally share with you. But yeah, they charge you $47 for this kind gesture. Now the problem is there is not one but a sea of such books and offers. So among this swarm of endless offers, comes another book - The New Rules of PR and Marketing by David Meerman Scott which I am glad to say stands out from the rest of the garbage out there. The book is a treasure chest of tips, trick... mores and tit-bits on how you can use the power of the online world to you advantage. It gives you the various forms, definitions and explanations of online communication – Blogs, Podcasts, RSS Feeds, SEO, Viral Marketing, Webinars and the rest. What makes the book a worthwhile investment is the fact that it is easy to read, has plenty of examples and acts as a guide on what should and shouldn’t be done. Some of the best nuggets from this book (which I randomly picked up) are:1) The most important ingredient for any website is not just design but content. 2) If you are everything to everybody, you are nothing to nobody. 3) If you provide useful worthwhile Information for free – you become the expert and get into the demand cycle.4) Educate the Consumer by being fair and honest and he will most probably become your client. 5) Be smart with tags & links.6) Create links & Connect to others through your website. 7) Participate and Comment on other people articles & websites.8) People will comment bad under your articles or videos, allow them. This will increase traffic. 9) Experiment and have fun.10) Interruption Marketing is an old format of selling. 11) Keep the language jargon free and fun. 12) Encourage people to contact you. Moment of Truth.Just as there are dieting books out there that tell you if you follow their advice you too can have a world class physique, does not mean everyone would achieve this state of excellence. In the same way, I believe not everyone who reads this book is going to come out as the next big thing. However, if you are looking for a good book that informs, educates and entertains you with worthwhile information then, this is a book I would highly recommend. Overall Rating – 8 out of 10Loy Machedoloymachedo.com | loymachedo.tv
review 2: Some thoughts while reading: * I wish that there are some good books on marketing in Vietnamese market. I am very interested in real examples from companies operating in Vietnam. * The examples in this book are very unfamiliar to me. * Cultural differences might play a role in the direction of the change in the rules. What is written in the book might be correct in the US market; however, applying the same techniques in Viet Nam might not work. One of the reasons can be that we don't have good Vietnamese platforms that are made for Vietnamese people, the majority of whom don't know English. It seems China is good at creating platforms for just Chinese people although I am not sure if they do it on good purpose. * I have a feeling that everything in Viet Nam does not have a strong and firm base. Improvements in all areas of life are made on weak systems. We are all living a superficial life. * The third part can be useful as guidelines for your marketing programThings to remember: * Companies should monitor blogs to be aware of what is being said about them. Respond to those blogs when necessary, either by commenting or sending private emails * Choose your target reader and the goal of your blog * Blog is to raise one's subjective voice, do not expect bloggers to be objective and do not believe in every thing they say * If you are serious about attracting people to your blog, go commenting in other blogs to get yourself in the community * Welcome conflicting comments, theys help more than hurt * News release is the new press release. It's direct-to-consumer. * Divide your target customer into different personas. Build these personas to get a feeling of your target buyers. Then learn their languages and communicate to them using their languages. Rememeber that different personas buy different things from your company, therefore, the message you tell them should be tailored to their needs. * Thought leadership * Thought leaders might be important for you communication campaign * "Do not write about your company amd your products. Thought leadership content is designed to solve buyer problems or answer questions and to show that you and your organization are smart and worth doing business with." * Avoid jargon of your company and your industry. Instead, write for your buyers. * Make use of RSS to provide the right content to the right people. * Your website's browsability is as important as searchability. By browsing the site, users come across information that they don't think of before but that is important for them. * "The single most effective thing PR people do is read what I write and send me personalized, smart pitches for stories that I am actually likely to write." * In order to prevent automated robot from collecting your published email, write it in a way that only human can understand: abc (at) xyz (dot) com. * Search engine marketing, search engine optimization, search engine advertising. * Landing page is important. Craft it carefully! less

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