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The New Rules Of Marketing & PR: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing To Reach Buyers Directly (2013)

by David Meerman Scott(Favorite Author)

3.89 of 5 Votes: 4

ISBN

1118488768 (ISBN13: 9781118488768)

languge

English

genre

Nonfiction

publisher

John Wiley & Sons

review 1: Intriguojantis pavadinimas, panaudojant pačioje knygoje pateikiamus patarimus. Perskaičius jį, natūraliai kyla klausimai - "O tai kokios jos? kokios buvo senosios taisyklės?". Ir nejučiomis pasiimi knygą į rankas, pradedi skaityti, skaitai skaitai, gauni Daugybe naudingos informacijos, ir tik paskutiniame skyriuje autoriai prasitaria, kad visa ši knyga yra sutelkta tik į paieškos sistemų optimizavimą (SEO). Knygoje paliečiama daug skirtingų interneto sklaidos kanalų, būdų ir gudrybių. Taip pat pilna nuorodų, adresų (deja, ne visi jie veikiantys ar aktyvūs šiandienai). Atkreipiamas dėmesys į įvairias smulkmenas, kurios ne visada atrodo svarbios, bet perskaičius knygą pradedi jas pastebėti interneto platybėse.Knyga maloniai skaitosi, neapkrauta ... moresudėtingais terminais ir pompastiškais sakiniais, bet ir nesubanalinta iki kioskelio prekeivio kalbos, kas išlaiko šiokį tokį profesinį pasitikėjimą. Išduosiu pagrindinę žinią ir mintį visos knygos - "Turinys (tekstas, ne meniu) yra DIEVAS ir viskas, kas svarbiausia. Geras turinys garantuoja sėkmę".
review 2: I think the book did a really good job of tying together a lot of scattered dots I had learned about internet marketing. It's well-written and well organized, even funny at times.No single non-fiction book can cover everything, so I didn't count this as a failing. However I think it's wise to note this covers NEW rules and recent advances. It tends to be rather dismissive about (or blur past) old school/non-internet marketing. But I think Scott is assuming readers are either already familiar with those rules and ideas or else can easily find other books that cover them.He lost a little credibility with me, when he tried to rewrite one of Disney's blog posts... (and yes, I guessed it was Disney). Ok, first off, Disney probably has some of the most aggressive and effective marketing teams on the planet, and secondly, his rewrite was much worse than original wording. Disney does gobs more than TV shows and films...But still, David is explaining concepts not claiming to be the world's best blogger, so it wasn't worth a whole star dock. less

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