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How Google Does It (2014)

by Eric Schmidt(Favorite Author)

3.98 of 5 Votes: 2

ISBN

1455582344 (ISBN13: 9781455582341)

languge

English

genre

History & Biography

publisher

Business Plus

review 1: This book provides some insight into how Google transitioned from a start-up to a successful big company. As someone working for a start-up that successfully went public, I found that the authors' lessons are all correct; especially, those of building a company culture, hiring and nurturing talented young engineers, fostering a collaborative working environment, and making strategic decisions. This book would be extremely useful for future entrepreneurs. It also contains some very good advice for new grads in planning their career paths and how to succeed in the Internet Century.
review 2: There are more business management books than maybe any other genre, and they all seem to proclaim their infallibility and perverseness. However, most of these were geared fo... morer the 20th century, today we are in a new age entirely, the Internet Age. An age where technology that was once at the zenith of innovation, is now obsolete. It is a new world, and if you can harness the ability to manage people, especially what Google calls "smart creatives", you are going to be wildly successful. I thoroughly enjoyed snippets of this book, for example, smart creatives. Google sets forth a pursuit to hire the best and the brightest, generalists with a vast array of knowledge and with a certain mastery. They want people who will defy the status quo and be an individual. They do not want yes-man, they make it their mission to have only eccentric people. Furthermore, at Google, the founders and managers all share a room with the employees. This makes a hiatus between the ranks minutiae, while most contemporary companies have a conspicuous gap between them. They believe in working in an environment where everyone is treating fairly, the quintessential egalitarian company if you must, and this sparks dialogue that is contagious. “You have to run by ideas, not hierarchy” - Google's unsaid mantra. They don't set forth to collect data from what customers want, they strive to give them what is not invented yet, but they will certainty want.I believe a quote from Henry Ford is in order: "If I had listened to customers, I would have gone out looking for faster horses.”One project I found immensely interesting is Project Loon, which is basically a myriad of helium ballon that will serve as a pillar for connection. It will bing internet to the colossal amount of 5 billion, in which they have none. This takes anomalous minds to construct and further implement this sort of project. A part of me always wanted to be in this sort of company. I can envision myself doing what I love, with people of like-mindedness. To be in an environment where innovation is the theme and to be working along side other eccentrics. In reality, I am not that type of person, I am more of an old-fashioned leader, one who will dabble with the progressive ideas where I see fit. That being stated, I should like to state that I am not in the technology business. In addition, Google's culture is paramount. Their culture implores you to be yourself in the turbulent ocean of the waves of others. They advocate arguments, everyone has their own opinion and they want everyone to be heard. In fact, they said, if you do not dissent, you are not needed. Back to my primordial point, there are millions of management books, yet no book, besides this one epitomizes the Internet Age of management. In the eminent future, this type of leadership will be necessary, not optionally. In the modern age information, connectivity, and distribution of talent no longer take a phalanx of people and a widespread network to have global reach and impact. Ideas run this epoch, so we must make them revolutionary by breaking the contemporary parameters of what is possible. We cannot hide behind a desk and do rote work, we must extol our opinion and face the inevitable vicissitudes, this will only make us stronger. This is a brilliant book. The reason I gave it a 3/5 stars is because I do not have a business with employees, so a lot of the topics I found not pertinent. In the future, I will read this again when I have a viable business and I will undoubtedly instill some of the books facets into my business. less

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