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Amul's India: Based On 50 Years Of Amul Advertising (2012)

by GCMMF(Favorite Author)

4.13 of 5 Votes: 5

ISBN

9350291495 (ISBN13: 9789350291498)

languge

English

genre

Nonfiction

publisher

Collins Business

review 1: If you have grown up watching Amul put up a crazy new billboard week after week, You definitely want to know what goes behind the machine that brings smile to your face during morning commute.Amul's India is a compilation of all there is to know about Amul's advertising strategy. And yes, not to forget its got bits of information about the man himself, Dr.Kurien.This is the history of Amul through the eyes of creative ad people at the India's largest food brand, Amul.A collection of Amul hoardings, interviews with the creative genius, and a glimpse into the history of Amul. This is something every Amul d=fan should read!
review 2: Five in the morning. Waiting for my flight, a super hot cappuccino in hand and a blueberry muffin lying close on the table. Amul gir... morel couldn't have chosen a more perfect setting to make me chuckle. I proudly belong to the generation when the bill boards of Amul were hand painted. Sitting in the auto to/from school, the large hoarding of Amul on the cosy corner of a otherwise busy intersection always made everyone peek. I waited for the two days of the month when some new issue is underlined by being chosen to be dealt by the sweet and perky Amul girl. Ideas piled up when the first outlines of the new drawing were seen, known that till the time we will be back next day a new talking point will be gained. The next day, it was always a surprise. This book is a journey for the people of a generation. When dozens of people in your facebook account did not share funny pictures and cartoons like a daily ritual. When the only dose of cartoons one used to get was on Sundays, on the 2nd page of the newspaper and in the morning slot of the TV. This indeed was a nostalgic journey and it's for anyone who could identify a good banter and have a laugh about it. less

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