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Buy-In: Saving Your Good Idea From Getting Shot Down (2010)

by John P. Kotter(Favorite Author)

3.66 of 5 Votes: 1

ISBN

1422157296 (ISBN13: 9781422157299)

languge

English

genre

Nonfiction

publisher

Harvard Business Review Press

review 1: A useful guide filled with tips to achieve "buy-in": the ability to sell your ideas even when your audience isn't receptive at first. The book guides us through a fictional debate where each of its stage is deconstructed and analysed to help us recognize typical reactions to new ideas, and how to hack an audience to achieve our goal in communicating them. Useful for anyone who's ever had to make a pitch.
review 2: An interesting book around a checklist to use when you need buy-in on your idea(s). The first half is written as a business fable and the second half explains the theory behind it all. It reminds me of a book I read in Dutch ('De 50 manieren om dwars te liggen', translated: 50 ways to block a plan) which was very insightful too. Always be respectful a... morend be prepared is one of the main themes. From the author of 'Our iceberg is melting' and 'a sense of urgency' less

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