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Flipnosis: The Art Of Split-Second Persuasion (2010)

by Kevin Dutton(Favorite Author)

3.52 of 5 Votes: 2

ISBN

0434016918 (ISBN13: 9780434016914)

languge

English

genre

Nonfiction

publisher

William Heinemann

review 1: I saw this at the library and was intrigued. Unfortunately, it was mediocre...a "Blink" wannabe. Don't get me wrong, I really wanted to like this book, but the author's use of the vernacular and colloquialisms, typically presented in the form of fragments and phrases or clauses, aggravated the weak science and trite anecdotes. I think that if it had been edited with an eye toward readability instead of flashy linguistics or clever verbiage, it would have been a more enjoyable read.
review 2: The title of the book is misleading. Nowhere in the book does it teach on how to employ split-second persuasion in our dealings with people.It is peppered with amusing anecdotes and the prerequisite textbook description of what's going on in the brain (the boring part).Du... moretton writes an amusing read but the only triumph of this book is that through its cover and title, it used split-second persuasion to get me to buy this book. less

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