Rate this book

Trade-Off Trade-Off (2009)

by Kevin Maney(Favorite Author)

3.77 of 5 Votes: 1

ISBN

0307589463 (ISBN13: 9780307589460)

languge

English

genre

Nonfiction

publisher

Broadway Business

review 1: Very interesting and well written book, although the perspective, in some cases, is dated (2009). Still, very worthwhile and fascinating especially for insights that were yet to be fulfilled at that time. For instance, this was before Apple came out with the iPad, which changed the market for e-readers and e-books. The author questioned whether Apple can continue with only the iPod and its computers. And he questioned Amazon's Kindle, as it had yet to take off. He cited Kodak's possible turnaround. It sunk this year. Oh, how things change in a couple of years! His thesis that businesses usually are either about quality (fidelity) or convenience rings true. And his idea that a business cannot usually handle both at the same time is illustrated with some great exampl... morees (such as Starbucks). Recommended.
review 2: The book isn't really about a trade-off, it's about how products/ ideas need to focus on either fidelity or convenience. An interesting idea and a lot of case studies that are fit into the argument. While I didn't agree with every example used and thought some of the arguments were too reductive, I do find the general idea of the book interesting and agree that we like to buy luxury (fidelity) or needed (convenience). Also very interested in the author's discussion of newspapers and the Amazon Kindle. less

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